For content creators
You built the audience. Someone else is monetising it.
Badminton content gets enormous engagement and almost none of the money. Not because the audience is not valuable, but because nobody has ever put a rate, a contract and a proper media kit in front of the brands who should be buying it.
The problem
Gifted product is not a partnership. It is a discount on your own work.
Badminton creators are routinely paid in rackets. Meanwhile the same brands run six-figure creator budgets in sports with a fraction of the engagement.
Your engagement rate is your entire argument, and it is a strong one. Badminton audiences watch to the end, argue in the comments and act on recommendations, because they play the sport themselves. That behaviour is what a brand is trying to buy when it runs paid social, and it usually fails to.
Nobody knows what to charge, so everyone charges too little. Without a rate card the negotiation starts from whatever the brand offers first, which is almost always product. One creator accepting free string sets the market price for the next twenty.
The categories with money have barely arrived. Equipment brands are in the sport already. Nutrition, footwear, recovery, travel, gaming, finance, telecoms and betting-adjacent categories are not, and those are the ones that pay creator rates rather than gifting rates.
A creator can be owned outright in badminton. In football a brand is one of forty sponsors in a creator's feed. In badminton it can be the only one, for a whole season, at a price that would not cover a single post in a tier-one sport. That exclusivity is worth a lot, and it should be worth it to you.
What we do for you
The commercial half of the job
You keep making the content. We handle everything that happens either side of it.
Audience audit & rate card
What your numbers actually say (watch time, territory, age, buying intent), turned into a rate you can defend when a brand pushes back, plus a media kit that does not look homemade.
EnquireFinding the right brands
Targeted approaches to businesses with a reason to want your specific audience, with an idea attached. Far better odds than a media kit emailed to a generic marketing inbox.
EnquireContracts, usage & exclusivity
How long they can run your face in paid ads, whether they can cut your video into their own, which competitors you are locked out of and for how long. This is where creators lose the most money without noticing.
EnquireFormat & concept development
Sponsored formats your audience will actually sit through, built with the brand rather than bolted onto the front of a video. Repeatable series beat one-off integrations on both sides.
EnquireDelivery, reporting & renewal
Deadlines, approvals, invoices and the end-of-campaign report. Unglamorous, and the single biggest determinant of whether the brand comes back next year.
EnquireWhat is actually sellable
More than a post
Most creators sell one thing. These are the eight we usually find sitting unused.
Integrated content
The sponsor built into the format rather than read out at the start.
Series sponsorship
A named strand across a season. Predictable for them, predictable for you.
Product testing
Genuine long-term reviews. Brands pay well for feedback they can act on.
Paid usage rights
Your content running in their ads is a separate fee. It is very often given away.
Event coverage
Tournaments need creators as much as creators need tournaments.
Community access
Discord, group chats and comment sections a brand cannot reach any other way.
Affiliate & commerce
Properly tracked, properly rated, rather than a code that pays 4% forever.
Appearances
Demo days, expos and retail activations where your audience turns up in person.
Getting started
What happens if you get in touch
No exclusivity demanded on day one, and no cost to find out where you stand.
Introduction
What you make, who watches it, what you have been offered so far and what you have already signed.
Audit & rate
We go through your analytics properly and come back with a number, a rationale and the categories most likely to pay it.
Package & pitch
Media kit, formats and a shortlist of brands with a live reason to buy. Then we make the approach.
Negotiate & deliver
Terms agreed, contract checked, campaign delivered and reported so the renewal conversation starts from evidence.
Questions
What creators usually want to know
Ask anything else directly. We would rather answer it before you commit to anything.
How big does my channel need to be?
There is no threshold. What matters is whether your audience is genuinely badminton, genuinely engaged and genuinely somewhere a brand wants to sell. A small, sharply defined audience is often an easier sell than a large vague one.
I already work with a brand. Can you still help?
Yes, and it is often the best moment to start. We will check what you have signed, tell you whether it is priced correctly, and work out what you are still free to sell elsewhere.
Will you make me post things I do not believe in?
No. Your credibility is the product. A creator who will promote anything has a short commercial life, and we are not interested in building one of those.
Do I have to give up creative control?
Not to us. With brands it is a negotiation, and it is one we take seriously: approval rounds, tone and veto rights all get written down rather than assumed.
What does it cost me?
Commission on deals we bring you. Nothing up front, nothing if we find you nothing, and the rate is agreed in writing before you commit.
I am a player who makes content too.
Then read athletes as well. We would usually run one strategy across both rather than treat them as separate businesses.
Find out what your audience is worth.
A proper look at your numbers, a rate you can defend, and no cost to have the conversation.